"Tripp's perspective on the integrated, New Man is ridiculously solid. I love him.” ~Brian Johnson, CEO of OPTIMIZE


Hey, there. I'm Tripp Lanier, professional coach and author of This Book Will Make You Dangerous.

I coach men all around the world to get out of the rat race, become an authority in their field, and make a great living doing meaningful work they love.

From small business owners, to startup founders, to Navy SEALs — I've coached anyone and everyone who believes there's more to life than settling, playing it safe, or following the herd.

For many years, I've hosted The New Man Podcast which has racked up millions of downloads featuring interviews with extraordinary thinkers in business, personal growth, and spirituality.

I hope these resources help you align your life, work, and relationships with what matters most to you.

Feel free to use whatever works for you and discard the rest.

Available Products

AIM Video Series

Ditch the rat race and figure out what you really want to do professionally. This short video series could be called...

'The I’m Drained by My Job and I Want to Be Paid Well for Doing Meaningful, Impactful Work That Allows Me to Have a Killer Lifestyle System.'

Enjoy these free videos.

The Daily Toolkit

Dial in your daily routine. The Daily Toolkit teaches you the bare minimum practices and mindset tweaks Tripp uses to coach Navy SEALs, business owners, and other coaches.

This Book Will Make You Dangerous

Most men will allow fear to get the best of them. This book is not for most men. This is a laugh out loud guide for the rare, few men who refuse to sleepwalk through life.

1:1 Coaching with Tripp Lanier

Work directly with Tripp Lanier to create the profession and relationships that align with what matters most to you.

The New Man Podcast

The New Man Podcast covers topics guys are hungry to explore but typically only discuss after a few beers. Each episode consists of real world, practical advice so guys can get out of the rat race and live a life of purpose and meaning.

My Products Available Products
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